Continue with Google
About Vitality Logic
Helping you understand your mind and body — gently, clearly, honestly.
Vitality Logic was created for people who are tired of confusing wellness advice. We bring together evidence-aware guidance, thoughtful quizzes, and calm explanations — so you can make sense of how you feel without fear, pressure, or hype.
Independent, human-run, and built to put your wellbeing before trends.
What we do
We provide gentle, targeted support for how you feel.
Rather than chasing the latest trend, we focus on helping you understand patterns in your energy, mood, sleep and habits. Our quizzes and explanations are designed to meet you where you are, not where someone says you ‘should’ be.
Explore our formulation philosophy
How we work
We use research and real-world insight to inform every decision.
We review guidance from respected health and psychology sources and, where possible, draw on clinical studies and expert input. Everything we share is filtered through a simple question: ‘Will this help someone feel more informed and less anxious?’
See how we test and reviewOur Mission
To make evidence-aware wellness feel calmer, kinder and easier to understand — so you can make decisions without fear or confusion.
Everything we create — from quizzes to explanations and support pages — is designed to give you clarity, not more overwhelm.
Clarity-first guidance
We break down confusing wellness ideas into simple, steady explanations you can actually use — so you can understand your mind and body without noise or overwhelm.
Evidence over trends
Our recommendations come from credible clinical and psychology research — not from trends or viral ideas. We prioritise reliable, steady knowledge over hype and noise.
Compassion at the center
We meet you with empathy, not judgment. No shaming, no pressure — just gentle, human guidance that respects your pace and how you’re feeling right now.
Safety always matters
We avoid extreme claims, miracle promises, and fear-based tactics. If something isn’t supported by evidence or falls outside our expertise, we’ll tell you honestly and clearly.
Mind–body awareness
Stress, sleep, habits, and emotions work together, not separately. We help you understand how your mental and physical wellbeing influence one another in real life.
Progress, not perfection
We focus on gentle, realistic steps that support long-term wellbeing. No extremes — just steady consistency that grows with you at your own pace.
Our content is built on reputable research from leading medical, psychological, and public health institutions. These sources help ensure our explanations are reliable, balanced, and grounded in real evidence.
Evidence referenced from Mayo Clinic research
Guidance aligned with Cleveland Clinic insights
Health explanations grounded in NHS recommendations
Public health references supported by CDC material
Global health guidance informed by WHO frameworks
Educational material inspired by Harvard Health articles
Trusted medical context supported by Johns Hopkins
Psychology references based on APA standards
Mental health explanations drawing from NIMH resources
Scientific clarity influenced by Stanford Medicine research
How We Work
Our approach is built on evidence, empathy, and clarity. Explore the principles that guide everything we create to support your journey.
How We Work
Evidence Review
We evaluate research from respected health organisations and medical bodies to ensure each explanation is grounded in reliable, well-interpreted evidence — not trends, hype, or guesswork. Accuracy always comes first.
How We Work
Multi-Disciplinary Insights
Wellbeing is multi-layered. We integrate psychology, nutrition, neuroscience, sleep science, and behavioural research so you can see the full picture of how your mind and body work together.
How We Work
Behavioral Science Lens
We use behavioural research to help you understand habits, emotional patterns, and reactions in a clearer, kinder way. Our guidance helps you build awareness, not self-criticism.
How We Work
Supportive, Not Clinical
Nothing we publish replaces professional diagnosis or treatment. Quizzes and content are reflective tools designed to support you — never to label you or make medical claims.
How We Work
Transparent Boundaries
If evidence is emerging, uncertain, or outside our scope, we say so clearly. We always distinguish between what is well-studied and what is still developing.
How We Work
Expert-Aligned Guidance
We work in alignment with the standards of licensed medical, nutrition, and mental-health professionals — supporting their role rather than replacing it.
How We Work
No Fear-Based Messaging
We avoid shame, pressure, or alarmist tactics. Our goal is clarity without fear, so you can make decisions based on understanding, not anxiety.
How We Work
Accessible Explanations
We simplify complex topics into calm, usable guidance. No jargon. No overwhelming detail. Just insights you can apply to your daily wellbeing.
How We Work
Iterative Content Updating
As science evolves, so does our content. We revisit and refresh explanations to reflect the most reliable, up-to-date understanding.
How We Work
Your Wellbeing First
Your experience matters most. Every tool and explanation is crafted to support your long-term wellbeing — gently, respectfully, and with real-world practicality.
Our People
The expertise behind how we create clear, supportive wellbeing guidance.
Before we list individual advisors, it’s important to understand the foundation. Every piece of content is built by a dedicated team of health writers, scientific reviewers, and safety-focused designers working in sync.
Health Writers
Writers trained in wellbeing communication who translate complex topics into calm, usable guidance without jargon or fear-based framing.
Behavioral Science Reviewers
Specialists who check for accuracy around habits, emotions, and cognitive patterns to ensure everything aligns with evidence-based behavioral principles.
Nutritional Consultants
Advisors who help ensure all guidance related to food, energy, and metabolic health reflects credible nutrition science — never trends or oversimplification.
Research Assistants
Team members who gather, organise, and verify source material from respected medical and psychological organisations before anything is written.
UX Designers (Safety-Focused)
Designers who shape the user experience to feel emotionally safe, accessible, and supportive — especially in interactive tools like quizzes.
Quality & Trust
How We Keep Every Insight Safe, Honest, and Evidence-Grounded.
Wellbeing is personal, and the information you consume shapes how you feel. We handle that responsibility with rigorous accuracy checks, ethical standards, and a commitment to never adding noise to your life.
Internal Content Review System
Every piece of content passes multiple internal checks — including fact verification, clarity review, bias reduction, and emotional-safety screening — before it reaches our audience.
Referencing Trusted Bodies
We cite and reference publicly available research from respected institutions such as the NHS, Mayo Clinic, Cleveland Clinic, and WHO — always as sources, never as implied partners.
Data Privacy & User Respect
Any tools we build prioritise user privacy, minimal data collection, and full transparency. We do not sell, share, or misuse user information.
Commitment to Non-Harmful Messaging
We avoid shame-based language, triggering phrasing, and harmful assumptions. Our goal is to support your wellbeing without ever adding pressure or fear.
Strict “No Miracle Claims” Policy
We never promise fast fixes, instant changes, or unrealistic outcomes. Everything is presented with honest limitations and grounded expectations.
Accessibility & Inclusion
We design our explanations, visuals, and tools to be readable, inclusive, and accessible — supporting diverse learning styles and emotional needs.
Our Responsibility
Social Impact & Ethical Standards
We believe that how we speak about wellbeing matters just as much as the advice itself. Our commitment is to create a space that feels safe, honest, and respectful of your lived experience.
"People’s wellbeing is more important than clicks, growth, or trends."
Pillar 01
Support for Mental Health Awareness
We treat mental health with deep respect, avoiding stigma and minimizing triggers. We clearly signpost to professional help when needed and use our quizzes and articles as gentle reflection tools, never as diagnoses.
In Practice: "We see you, we don’t label you."
Pillar 02
Non-Toxic Wellness Messaging
We explicitly reject shame-based marketing, "fix yourself" promises, and fear tactics. We focus on kind, realistic language that encourages small steps over perfection, with zero tolerance for body shaming.
In Practice: No "before and after" photos designed to make you feel inadequate.
Pillar 03
Inclusion & Accessibility
We strive to write for different bodies, ages, and backgrounds, avoiding exclusionary assumptions. We are committed to digital accessibility—clear contrast, readable fonts, and calm visuals—as an ongoing practice.
In Practice: Language that doesn't assume one gender, body type, or neurotype.
Pillar 04
Ethical Marketing Guidelines
We make no miracle health claims and clearly distinguish between information, reflection tools, and medical advice. We are fully transparent about what science knows—and what it doesn't know yet—avoiding hype.
In Practice: A commitment to honesty over viral trends.
We review and update this social impact framework annually to ensure we continue to meet these standards.
Who We Work With
We collaborate with organisations that promote high standards in wellness education, research, nutrition, behavioural guidance, and public wellbeing.
We Work With
Consumers for Health Choice
An independent campaigning organisation that advocates for the rights and interests of consumers of natural health products, supplements, and wellness alternatives.
We Work With
Health Food Institute
A non-profit institution promoting education, research, and high standards within the natural health and nutrition sector.
We Work With
HFMA
A leading voice for the natural health industry, supporting regulations, quality, and consumer safety across the UK and Europe.
We Work With
Parliamentary & Scientific Committee
An organisation enabling discussion and collaboration between parliament, scientific bodies, and industry experts to promote evidence-based policy.
We Work With
University of Westminster
An academic centre focused on training professionals in nutritional therapy and integrative health sciences.
We Work With
The Vegetarian Society
A long-standing organisation that supports research, education, and consumer guidance around plant-based health.
We Work With
Sleep Foundation (U.S.)
A respected body that compiles and reviews evidence-based sleep research to support healthier habits and public understanding.
We Work With
American Psychological Association
The world’s largest scientific and professional organisation representing psychology, advancing evidence-based practice and public wellbeing.
We Work With
British Nutrition Foundation
An independent charity that translates nutrition science into practical guidance for schools, families, and the wider public, helping people eat well with confidence.
We Work With
Mental Health Foundation
A UK charity focused on prevention-first mental health, supporting campaigns, resources, and research to help people build everyday habits that protect their wellbeing.
We Work With
Royal Society for Public Health
A long-established body promoting public health through education, accreditation, and policy work, with a strong interest in lifestyle, environment, and community wellbeing.
Our Clear Red Lines
What We Will Never Do
Trust is built as much by what a brand refuses to do as by what it offers. These are the non-negotiable boundaries that guide every article, quiz, and tool we build.
Do you provide medical diagnosis?
Do you claim quick fixes or “miracle” results?
Do you use fear-based messaging?
Do you use shame-based marketing?
Do you share my personal data without consent?
Do you hide sponsorships or affiliate links?
If we ever create new tools, products, or collaborations, these red lines will still apply.
From Our Community
How Our Community Describes Their Experience
As Vitality Logic grows, we are listening closely to early feedback. Readers tell us they value the gentle tone, the absence of pressure, and the clarity of our guidance.
"I love how calm and easy everything feels. Nothing here makes me anxious or feels like a lecture. It’s just clear, helpful information."
"Finally something that explains wellbeing without guilt or pressure. I feel supported rather than judged."
"Your quizzes helped me understand patterns in my energy without labeling me. It feels like someone taking my hand instead of selling me something."
Verified community reviews coming soon.
We are building our public review profile to ensure total transparency.
“Your voice shapes how we grow. More community spaces are coming soon.”
Join the Community
Ready for a clearer view of your wellbeing?
We send a weekly email called Calm Logic. It includes evidence-aware explanations, gentle reminders, and tools to help you understand your mind and body—straight to your inbox, with zero hype or pressure.